About Us

HotGrinds provides syndicated and custom social media research to Fortune 500 companies.

HotGrinds' target markets are vertically focused and include businesses that need a sophisticated solution to track online customer opinions, sentiments, and key influencers closely to differentiate their brands and understand their competition.

HotGrinds uncovers consumers' emotional connection to brands and products, providing actionable feedback for improving reputation, refining product or marketing strategies, retaining loyal customers and identifying new opportunities.

HotGrinds' customers include consumer products companies, corporate brand managers, publishers, online communities and political organizations that need to track opinion closely.

OUR TEAM

HotGrinds has assembled a handpicked team, led by recognized experts on semantic analytics. The HotGrinds team combines in-depth experience with linguistics and analysis technologies with vertical industry sales and marketing backgrounds.

Claude Vogel, CEO

Before co-founding HotGrinds, Claude was co-founder of the International Institute of Multimedia in Paris, then co-founder and Chief Technology Officer of Semio Corporation, a text mining company. Claude was also the inspiration behind Convera’s “Excalibur” project, a web-scale 3.0. service. He has a background in Anthropology, Semiotics and Artificial Intelligence, and has published nine books in the field. He also owns several patents in the fields of semantic indexing and sentiment analysis.

		Sanford Cameron, General Manager
		General Manager, Sanford Cameron brings over 12 years of experience working in the market research industry at firms such as Datamonitor PLC., and Abt Bio-Pharma Solutions. He has coordinated numerous global research projects involving key opinion leaders, consumers, and industry stakeholders providing actionable analysis to his clients. Sanford also has significant experience in text mining technologies having served as Director of Worldwide Sales at both Semio Corporation and Inxight Software.