Customers and Partners

HotGrinds Customers

A wide range of businesses and government agencies use HotGrinds opinion mining to get actionable information for business decisions.

HotGrinds Channel Partners

HotGrinds channel partners distribute HotGrinds Web Barometers to their customers as a value-added service. Our channel partners include businesses in online communities, publishing, entertainment, and consulting services industries.

For more information on becoming a channel partner, contact HotGrinds today.

HotGrinds in Action

Here are a few examples of HotGrinds opinion mining in action:

Marketing

Businesses use HotGrinds to gain instant insight into marketing effectiveness, getting the necessary insight to tune campaign effectiveness.

• Film industry: Analyze customer feedback after movie previews
• E-commerce: Examine customer reaction to a new product campaign

Customer Service

Many companies use HotGrinds to measure the effectiveness of customer service, and resulting customer loyalty:

• Telecom: Analyze customer feedback collected by 8 call centers
• Radio: Analyze incoming emails
• E-Commerce: Analyze customer feedback collected from blogs and forum

Product Marketing

HotGrinds helps product marketers align product features with customer needs and wants by analyzing how customers feel about current products, and what they might want in future ones.

• Food industry: Analyze consumer feedback after a change to a popular product.
• Cosmetics: Understand customer perceptions about a specific product ingredient

Competitive intelligence

HotGrinds' Web Barometers are particularly useful for comparing performance against competitors, and tracking their perceived strengths and weaknesses compared to your products. For example:

• Telecom: Evaluate competitive positioning in an emerging marketing
• Consulting services: Create visual barometer comparing reputation of large group of similar consulting organizations

Corporate communications/public relations

Want to know what kind of 'buzz' you're generating, or benchmark your reputation against others in your industry? HotGrinds has helped many customers examine online reputation and opinions on key issues:

• E-Commerce: Track negative rumors and opinions
• Government agency: Understand the rumors spreading about H1N1 flu
• Sports magazine: Provide a weekly 'barometer' of team performance/reputation for readers

Political analysis

Survey constituent opinions about key initiatives or topics, or automatically mine incoming messages for an overall survey of constituent emotions and key concepts.