At the heart of the HotGrinds opinion mining solutions is our unique, patent-pending technology - the HotGrinds Opinion Grinder.
HotGrinds' Opinion Grinder is a powerful, automated opinion mining technology with an unrivalled ability to uncover the emotional context of online content in blogs, social networks, forums, wikis, tweets, user reviews, and online communities.
Key concept recognition:
HotGrinds Opinion Grinder is uniquely able to identify the important concepts relative to your product/services, and the often-unexpected links between those concepts.
Emotional connection analysis:
HotGrinds Opinion Grinder analyzes and identifies the emotional context for consumer-generated content, so you understand not only what people think but how they feel about essential attributes of your brand.
Opinion benchmarking:
The web barometer benchmarks your results against your industry, so you can see where your competitive strengths and weaknesses lie and where industry opportunities can be found.
Opinion mining at Web 2.0 speed:
Don't let negative opinions pile up unnoticed. HotGrinds delivers results quickly using a SaaS-based interface, with easy-to-use dashboard tools, so businesses of all types can make ready use of detailed sentiment analysis.
Affordable SaaS model enables new research opportunities:
By offering this technology as an on-demand service, HotGrinds makes advanced opinion mining available to companies of any size.
Social platform
One of the key differentiators of the HotGrinds Opinion Grinder is its use of Web 2.0 technologies. HotGrinds can analyze text on a wide range of social platforms, including online blogs, forums and websites.