Le10Sport, a French sports weekly magazine, was looking for a means to better track what their readership was interested in and in particular had been looking for some time for technology or a solution that would allow them to more effectively track what was being said online about key sports figures. Much of their previous attempts, and solutions proposed by other companies, involved a fair amount of manual monitoring of online sports blogs, forums, etc.
They then came across HotGrinds and its innovative web survey platform which allows them to specify a list of web sites and pages to track, input the list to the HotGrinds servers, and then essentially watch as the data was collected from the web, analyzed automatically for extraction of key concepts and sentiments and presented in a digest report, which gave Le10Sport instant visibility into not only what was being said about these key athletes, but also how it was being said. In addition, they can now track these same sites over time, affording them the ability to gauge how people’s opinions on the web are changing and what is causing these changes.
A simple, elegant and effective way to stay on top of the subjects that are key to Le10Sport successfully retaining readership and interest in their publication.
If you are interested in e-reputation management, brand monitoring or tracking of sentiment on any topic that is core to your business, please contact us here at HotGrinds.
