Broadcast Media Tunes Into Customer Opinions with HotGrinds

HotGrinds offers advanced opinion mining as an on-demand service, analyzing sentiments and opinions in the wealth of information found on the Internet and social networks. HotGrinds Web Barometers provide at-a-glance insight and competitive benchmarking, while Sentiment Analysis offers deep insight into opinion patterns across topics, sources and time.

French TV, TV5 Mone, and Radio France Internationale each use HotGrinds opinion mining for better insight into their market perceptions.

• TV5 Monde, a global French language network with global reach, uses HotGrinds to analyze overall web opinion of the TV5 television station, analyzing differences in perception across different countries served by the network.
• Radio France International, an international news radio station that broadcast worldwide, uses HotGrinds Web Barometers to track overall perception and opinions about the programming quality and content, as well as opinions about specific programming and personalities.
• France TV, the French public national television broadcaster, uses HotGrinds Sentiment Analysis to process customer survey data and assess customer reactions to specific aspects of each episode of the shows they air.

"In today's highly competitive media market, with new outlets competing for limited consumer attention, networks must stay tuned in to their customers' opinions and trends," said Claude Vogel, CEO of HotGrinds. "The wide uptake of HotGrinds opinion mining in the French media market underscores the importance of 'tuning in' to your customers."

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About HotGrinds

HotGrinds is an advanced, Web 3.0 analytics solution that provides the emotional context for opinions and postings in blogs, social networks, forums, wikis, tweets, user reviews and online communities. HotGrinds use sophisticated text analytics and multilingual categorization technology to support textual analysis, with millions of categories and deep domain expertise in hundreds of vertical market segments. By offering this technology as an on-demand service, HotGrinds makes advanced opinion mining and sentiment analysis available to companies of any size. Founded in 2007, the company is headquartered in Nevada and funded by Allen & Company.