New Monthly Tracking Service Offers Insight Into Pharmaceutical Industry
Carson City, NV- HotGrinds, providers of innovative opinion mining solutions, today announced a new 'consumer opinion' tracking service for the pharmaceutical industry. This low-risk monthly service lets pharmaceutical companies understand at a glance the key public perceptions about their brands and category.
"People don't just look to their physicians any more for medical information - they also look to online sources and social media. The conversations and opinions expressed here can have a significant impact on pharmaceutical brands, "says Sanford Cameron, Executive Vice President at HotGrinds. "We have launched this monthly tracking service so that pharmaceutical companies can tap into this valuable and constantly-changing source of insight into consumer opinion about their brands." This monthly tracking service uses the HotGrinds Opinion Grinder technology to survey important online sources, including relevant social media and wikis. It analyzes the emotional context for the opinions expressed, and puts it all together in a customized tracking report that provides insight into:
Key strengths and weaknesses in public perception
The factors most important to your market
The service is available immediately. For more information or to request a free demo, visit http://www.consumeropinion.hotgrinds.com/pharma/
About HotGrinds
HotGrinds is an advanced, Web 3.0 analytics solution that provides the emotional context for opinions and postings in blogs, social networks, forums, wikis, tweets, user reviews and online communities. HotGrinds use sophisticated text analytics and multilingual categorization technology to support textual analysis, with millions of categories and deep domain expertise in hundreds of vertical market segments. By offering this technology as an on-demand service, HotGrinds makes advanced opinion mining and sentiment analysis available to companies of any size. Founded in 2007, the company is headquartered in Nevada and funded by Allen & Company.
