Major Consumer Brands Turn to HotGrinds for Opinion Mining

Pepsico uses HotGrinds to analyze perceptions about its sports drinks, including the popular Gatorade line. Cartier, one of the world's largest luxury jewelers and watch-makers, uses HotGrinds Sentiment Analysis to track trends in its industry, aligning its marketing with customer needs while maintaining significant customer loyalty. And KAO Japan uses HotGrinds in analyzing and understanding market perceptions of its popular beauty care brands.

"To earn your share of limited consumer spending in today's tight economy, you have to really understand what people want and what is important to them," Claude Vogel, CEO of HotGrinds. "Each of these new customers has strong global brands. Using HotGrinds opinion mining is helping them protect those brands, reinforcing customer loyalty and meeting market needs through a better understanding of customer sentiment."

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About HotGrinds

HotGrinds is an advanced, Web 3.0 analytics solution that provides the emotional context for opinions and postings in blogs, social networks, forums, wikis, tweets, user reviews and online communities. HotGrinds use sophisticated text analytics and multilingual categorization technology to support textual analysis, with millions of categories and deep domain expertise in hundreds of vertical market segments. By offering this technology as an on-demand service, HotGrinds makes advanced opinion mining and sentiment analysis available to companies of any size. Founded in 2007, the company is headquartered in Nevada and funded by Allen & Company.