Sample applications

Businesses and governement agencies alike use HotGrinds Web and Opinion Surveys for a variety of applications. In most cases, HotGrinds delivers actionable results within hours.

Competitive market research

Use HotGrinds Web Surveys to find out what people are saying online about your competitors and their perceived strengths and weaknesses.

• We help you select the blogs and websites where people talk about your competitors.
• HotGrinds automatically analyzes the contents of those sites.
• You explore the results in real time.
  
  
  

Product messaging surveys

Find out what your target audience thinks about your messaging with a HotGrinds Opinion Survey. It delivers results faster and at a lower cost than traditional focus groups.

• We create an online poll with open-ended questions and moderate the site.
• You analyze responses, viewing in real-time the emotional content of audience responses and the concepts most important to them.

Employee / constituent surveys

Before implementing a new policy, find out what your employees or consituents think about it with a HotGrinds Opinion Survey. We'll post the survey with open-ended questions, and you can monitor the results and interact with you audience.

Online brand analysis

You can pay brand consultants thousands of dollars to analyse you online brand, or do it yourself, automatically and in real time using HotGrinds.

• Use Web Services to track the perceived strengths and weaknesses of you brand, and the overall emotional content of online postings about you company.
  
  
• Use targeted Opinion Surveys to determine the brand perception of value customers or market segments.