Web Barometer

You don’t have time to read and process everything people are saying about you online, but you can’t afford to ignore it.

HotGrinds' Web Barometers give you at-a-glance insight into how people feel about your products/services – and how they compare with your industry as a whole.

Step 1: Choose attributes

Choose up to six attributes to analyze. For example, the relevant attributes for a hotel might include room quality, service, lobby, food and beverages, value, and cleanliness.

Step 2: Opinion Grinder

We perform opinion mining along those attributes, across a wide range of online sources, and drilling down to specific categories and concepts.

Step 3: Use the barometer

We create simple, visual barometers that tell you how you rank against others.

How can you use HotGrinds Opinion Surveys?

  • Benchmark your reputation against your industry
  • Identify your product's relative strengths and weaknesses
  • Track opinion trends and changes over time
  • Identify and correct problems as they emerge
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